HARIRAM MANGLAW
CREX STREAMING
We integrated FanCode streaming into CREX to deliver live matches alongside real-time analysis — without disrupting CREX's core experience.
A 5-minute free trial later boosted streaming pass purchases, creating a new revenue stream for both platforms across leagues like WI vs ENG, TNPL, and BPL
Years
2024 - Current
Impact
45% increase in streaming pass purchases, growing month over month
Scope
Product Strategy, UI/UX, Streaming UX
CREX SOCIAL USER PROFILE
CREX Social is a cricket-first social platform built for fans to connect, debate, and engage around everything cricket.
As engagement on Social and Match Discussions grew, it became clear that users needed a space to exist within the community, not just participate in it — so we designed a public profile that reflects both presence and contribution through Level and AURA Points.
Years
2025 - Current
Impact
Increased user engagement and return visits through gamified progression
Scope
Gamification Design
PARKER
Parker is a concept app designed to solve the full parking journey in cities like Gurugram — from discovering nearby spaces and selecting a spot on a realistic floor plan to booking, payment, and post-booking navigation. The experience covers immediate parkers, regular subscribers, and edge cases like overstay and booking extension
Years
2023
Scope
UX Research, IA, Wireframing, Prototyping
REFERRAL PROGRAM - SBNRI
Designed SBNRI's referral program across three data-informed iterations to turn engaged NRI investors into an organic growth channel — eliminating paid acquisition costs by incentivising word-of-mouth.
Years
2023–2024
Impact
30% increase in referral conversions between Phase I and Phase II
Scope
Product Strategy, Growth Design
I’m an IITG alumnus and studied Civil Engineering. During my final year, I somehow stumbled upon Design. I was more interested in how products feel than how they’re built.
I spent three years at SBNRI as the sole designer, owning everything from banking flows to
investment journeys. Today, I design for millions
of cricket fans at CREX, taking features from
problem to launch and iterating on what ships.
I care about decisions that move the needle, not just screens that look good.
Outside work, I'm drawn to things that demand patience. Cinema is at the core of it — I watch films the way I design, paying attention to silence, pacing, and details most people overlook. Irrfan Khan remains my favourite for exactly that reason.
I trek when I need to reset — long walks with no signal, no noise, no deliverables.
I design the same way I travel and watch films — patiently, noticing what others skip, and trying to create something that stays.
