CREX STREAMING
Led the design of CREX's FanCode streaming integration, a new revenue stream for a live-scores app with no streaming rights of its own. The challenge was fitting video into a product built around scores and commentary without disrupting either.
A 5-minute free trial in the second phase nearly doubled purchase completion.
Years
2024 - Current
Impact
Purchase completion nearly doubled (3.6% → 7.1%) after the free trial. The best-placed trigger converts at about 3× the others.
Scope
Product Strategy, UI/UX, Monetization Design
PARKER
Parker is a concept app designed to solve the full parking journey in cities like Gurugram — from discovering nearby spaces and selecting a spot on a realistic floor plan to booking, payment, and post-booking navigation. The experience covers immediate parkers, regular subscribers, and edge cases like overstay and booking extension
Years
2023
Scope
UX Research, IA, Wireframing, Prototyping
REFERRAL PROGRAM - SBNRI
Designed SBNRI's referral program across three data-informed iterations to turn engaged NRI investors into an organic growth channel — eliminating paid acquisition costs by incentivising word-of-mouth.
Years
2023–2024
Impact
30% increase in referral conversions between Phase I and Phase II
Scope
Product Strategy, Growth Design
I’m an IITG alumnus and studied Civil Engineering. During my final year, I somehow stumbled upon Design. I was more interested in how products feel than how they’re built.
I spent three years at SBNRI as the sole designer, owning everything from banking flows to
investment journeys. Today, I design for millions
of cricket fans at CREX, taking features from
problem to launch and iterating on what ships.
I care about decisions that move the needle, not just screens that look good.
Outside work, I'm drawn to things that demand patience. Cinema is at the core of it — I watch films the way I design, paying attention to silence, pacing, and details most people overlook. Irrfan Khan remains my favourite for exactly that reason.
I trek when I need to reset — long walks with no signal, no noise, no deliverables.
I design the same way I travel and watch films — patiently, noticing what others skip, and trying to create something that stays.
